A better way to write with your AI Partner
(The C.R.E.A.T.E. Framework)

There are loads of guides to AI prompting for copywriting out there. Some good. Some not so. 

All promise to “crack the code”. But in all honesty, there isn't a secret code. 

We believe the best way to work with AI is to cajole, guide, and chat—much as you would speak to a friend helping you with a job. That’s where the C.R.E.A.T.E. framework comes in to make sure you aren’t leaving out the bits that help AI understand the soul of the task:

• Context: Set the scene. Don’t just ask for a post; tell the AI who it is in this scenario. Is it a seasoned brand strategist? A rebellious copywriter? Give it a backstory so it knows where it’s standing.

• Result: Be clear about what you need. A 500-word article? Five punchy headlines? A draft email for a tricky client? As ever, the best brief results in the best work.

• Explain: This is the detail. Give it the constraints, the must-have keywords, or the things to avoid. The more you explain, the less the AI has to guess.

• Audience: Who are we talking to? A tired parent at 9 PM, or a CFO looking for hard data? When the AI knows who is listening, it’ll adjust its language to fit.

• Tone: The "vibe." Do we want professional and authoritative, or empathetic and conversational? This is where you ensure the output sounds like you.

• Edit: The most important part. The AI gives you the raw material; you provide the judgment. Think of the first response as a "rough draft" you and your partner can refine together.

When you use the framework and coax your AI partner towards the style and tone you need, you’ll find it becomes a genuine extension of you.