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Why choose
Fantasia Lab

When we speak to clients about AI we come across excitement and anxiety. Questions bubbling away in people’s minds include:

  • Are competitors ahead?

  • Why are we not seeing the value from AI we expected?

  • How do we get the team up to speed when I, and they, are so busy?

  • How do we keep up with the pace of change?

We stay across what you need to know. And, our training team comprises world-renowned artists, creative technologists and academics, who’ve been using and studying AI long before the ChatGPT moment of November, 2022. 

They are a unique team, with unique experiences. 

They will equip your people with skills and processes which always heroes their human judgement while saving them time and freeing them to focus on where they add most value to your business.

In short, whether you’re a marketing or creative agency team train with us to do more great work, more efficiently. 

Our mission is to ensure that with AI, everyone gets ahead

Our team

Tim Simmons

CEO

Tim’s a veteran marketeer who has worked for many large bluechip clients over several decades from Amazon to intel, to Sony, and many more. Today he  runs the creative agency, Simmons and Schmid and is the founding partner of Fantasia.  

Tim and Louis’ vision for Fantasia was inspired by discussions with the agency’s clients about their hopes, dreams and indeed concerns about AI.

Tim has used AI for three years across strategic and creative projects. He believes that every business has the opportunity to excel with AI, a view which has shaped the curriculums and ethos of Fantasia with highly skilled AI guides providing practical and accessible training to ensure that everyone gets ahead. 

Louis Morlæ

Head of Futures

Louis is Head of Futures at Fantasia Lab and a creative technologist working across sculpture, video, installation, and robotics. His practice sits at the intersection of digital technology, industrial design, and character-driven narrative, and has been exhibited internationally. An award-winning alumni of the Royal Academy of Art, London, he applies emerging technologies to creative problem-solving, keeping people at the centre of technological change.

Will Berrington

Lead Trainer

Will researches the macro and micro effects of AI's rise on the global labour market, working as a researcher, educator and artist. His practice merges critical academic inquiry with hands-on creative application — from illustration to video — interrogating the evolving relationship between human agency, automation, and generative technologies in reshaping cultural and economic futures. He brings a unique perspective in how to apply AI in practical and effective ways in producing creative work from illustrations to video.

Günseli Yalcinkaya

Copy

Günseli writes and edits across design and digital culture, recognised for her coverage of AI, virtual worlds, and emerging creative technologies. Her work examines how new tools and platforms — from generative AI to immersive environments — are reshaping art, architecture, and the built environment. She is a former External Research Associate at Moth Quantum and a Weibel Institute Fellow, specialising in digital culture.

Aziza Kadyri

Social Media

Aziza represented Uzbekistan at the Venice Biennale, gaining international recognition as an artist and community organiser whose work explores cultural identity, memory, and transformation. Her practice spans multiple media, including emerging technology, examining how personal and collective histories are shaped and reshaped across borders and through algorithmic bias, with attention to the ethical and activist stakes this raises.

Klara Kofen

Image and Sound

Klara is an artist, opera maker and researcher, whose practice focuses on digital twins and world models, and how these interfaces mediate our relation time and knowledge. Her work has been presented at The Guggenheim Museum, New York; Museo Nacional Thyssen-Bornemisza (with TBA21), Nottingham Contemporary, and Medialab Matadero. In 2025, she was the Music and AI artist fellow at UCL’s Institute of Advanced Studies. 

Zhexi Zhang

Agentic AI

Zhexi exhibits internationally as an artist and writer, exploring networks, economies, and ecological systems through installation, text, and moving image. His practice frequently engages with digital infrastructure, algorithmic systems, and the entanglement of technology with natural and financial ecologies.

Blog posts

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