Our mission? Everyone gets ahead

I’ve never written a post, the first for Fantasia Lab, our new AI training learning and development business, which feels so pressing.

Why? Because we’re driven by the desire to see everybody get ahead as AI exponentially advances.

Around a year ago I started to really dig into AI to understand the implications for our sister creative agency Simmons & Schmid, and our clients. 

And in discussions with other agencies, founders, and indeed larger businesses, I found a clear recognition that we all need to get a move on preparing our teams to use the technology. 

But many are unsure as to how to make that happen.

That’s where the idea for Fantasia was born, with the goal of helping to create hybrid human and AI teams to ensure that no marketing or creative team gets left behind as AI’s momentum gathers pace.

We’ve put together a fantastic team of practising creative technologists to guide your people in embracing AI. To accelerate their work. To create ideas. To boost competitiveness. And to stay relevant in a world where the currency of human relevancy is under increasing threat.

It’s a team with exceptional skills and experience in using the tools to create human and empathetic work, with everything we do customised to the type of projects you’re working on. We help with:

• Creating the right mindset for human / AI hybrid working
• Recommending the best tools for you to use based on the kind of work you are doing today and want to be doing tomorrow
• Providing practical learning to empower your teams to use the tools – accelerating tasks and freeing time for more valuable thinking
• Advising you on how to work in a best-practice way using repeatable frameworks and within safe and ethical guidelines
• Creating and deploying customised AI stacks for more nuanced requirements

With big companies and creative agencies heralding how much they’re investing in AI, we can get you close to them by using tools in smart and creative ways. 

Inaction is not an option, and, as Abraham Lincoln once said, “The best way to predict the future is to build it.”